BUILD SMALL,  LIVE LARGE

Project Neighborly

Creative Brief: Change zoning laws to allow for smaller homes to support accessible, affordable housing.

Strategy: Share family stories to show policy makers the benefits of small homes.

Deliverables: Shared at community meetings and PR campaign. Campaign successfully changed policy.

TRAVEL WITH CARE

City of Bellingham, WA. Dept of Transportation

Creative Brief: Reduce traffic accidents by clarifying traffic laws and sharing facts about traveling safely.

Strategy: On-camera host will summarize key points supported by text and images.

Deliverables: Created for Bellingham Television.

RESTORING THE RIVER

Multi-agency project

Creative Brief: Show how different interest groups can work together to protect the Nooksack River.

Strategy: Interview a Farmer, Tribal Member, and Wildlife Biologist. Weave the stories to show we all have common ground to work from.

Deliverables: PR video, speaking engagements, website video, local television.

BOAT SHOW SALE

Lake Union Sea Ray

Creative Brief: :30 second commercial spot to advertise the Tent Sale.

Strategy: Combine upbeat music, voice and previously recorded footage to edit a fun, inviting promo.

Deliverables: YouTube pre-roll commercial.

PADDEN ON ICE

Personal Project

Creative Brief: Drone footage of Lake Padden

Strategy: Drone footage set to music

Deliverables: YouTube

MODIFY YOUR CRAB POT

NW Straits

Creative Brief: Share best practices for preparing crab pot.

Strategy: Expert host walks the viewer through the process of preparing crab pot escape hatch..

Deliverables: YouTube, Educational websites.

ZIPPY

Zippy Snack Maker

Creative Brief: Demonstrate the Zippy Snack Maker and its many uses.

Strategy: Show the Zippy in action, running through several recipes.

Deliverables: On-location video, Amazon, website.

DERELICT NETS

NW Straits

Creative Brief: Show the dangers of derelict fishing nets and how NW Straits has worked to successfully clean and protect our near-shore environment.

Strategy: Documentary approach. Give the viewer an inside look at the problem and the solution.

Deliverables: Fundraising event, general fundraising, website video

YES WE CAN

RE Store

Creative Brief: Use creative visuals to share how aluminum cans can be good for the environment, and to invite people to a canned beer fundraising event. Emphasise the name of the event:  “Yes We Can”.

Strategy: Fun local images and creative visuals share information about the “Yes We Can” event.

Deliverables: YouTube and Marketing.

CANOE JOURNEY

NW Indigenous News

Creative Brief: Follow the Tribal Canoe Journey, sharing stories from the event. This is the opening segment of a 30: minute magazine style news program.

Strategy: Tell the stories though interviews with participants, using an on camera host to guide the narrative.

Deliverables: Television Program.

STORMWATER UNIVERSITY

RE Store and City of Bellingham

Creative Brief: Produce a 4 part video series to teach the community best practices in maintaining stormwater and structures.

Strategy: Each segment features a host to share information, supported by voice over. This  segment on catch basins is part 1 of 4.

Deliverables: Local Television and Website.

STRAWBERRY FESTIVAL

Marysville Strawberry Festival

Creative Brief: :30 second TV spot to invite the community to this family friendly event.

Strategy: Use a child’s voice for narration to highlight the “fun for the whole family” aspect of the festival.

Deliverables: Local Television.

TOTEM JOURNEY – PT 1

NW Indigenous News

Creative Brief: Share the story of the “House of Tears Carvers” and the fight to protect sacred Lummi land from a proposed coal terminal.

Part 1 of 2.

Strategy: Interviews with both Totem Carvers and people in the community who share concerns about developing the coal terminal.

Deliverables: Television segment for NWIN.

VOLT ON BAKER

Volt Heated Slippers

Creative Brief: Show the Volt Slippers in action, with creative visuals to add “eye-candy”.

Strategy: Follow our model on her walk around Mt. Baker, with a few creative twists to add visual interest.

Deliverables: Trade show loop, website, YouTube

WE ARE IN THIS TOGETHER

Island Hospital Foundation

Creative Brief: Share the stories of individuals impacted by Island Hospital. Use creative storytelling to engage the audience.

Strategy: Find the heart of each persons story and write it on a card. Allow the music and visuals to move quickly through each story.

Deliverables: Fundraising event and website.